Connecting the dots between online and offline activities.
Data surrounding both the online and offline journey is valuable to understanding what makes conversions happen and helps agencies hone their efforts to generate more of the qualified leads that drive revenue—attaching a measurable and positive value to the agency’s services.
Roughly 67 percent of the average customer journey takes place online, a fact that leads many marketing and ad agencies to concentrate their efforts on digital marketing. But, what about the other 33 percent of the customer journey?
In this guide, we’ll examine some of the challenges facing agencies today, where the blind spots in the customer journey lie, and how to fix the problem.