Data Access within the Confines of HIPAA Compliance.
If healthcare providers are to control costs and connect with customers as successfully as other industries, they must engage with new technologies. But they must do so carefully. Regulations surrounding the privacy of healthcare information leave no room for error. In particular, the Health Insurance Portability and Accountability Act (HIPAA) significantly constrains how the healthcare sector can handle its data—and noncompliance is not an option.
This is where call tracking comes in, helping providers get valuable insights into their marketing efforts and improve their sales teams, while also staying HIPAA-compliant.