The Call Tracking Guide for Healthcare Providers

Security, Reporting and Results

Data Access within the Confines of HIPAA Compliance.

If healthcare providers are to control costs and connect with customers as successfully as other industries, they must engage with new technologies. But they must do so carefully. Regulations surrounding the privacy of healthcare information leave no room for error. In particular, the Health Insurance Portability and Accountability Act (HIPAA) significantly constrains how the healthcare sector can handle its data—and noncompliance is not an option.

This is where call tracking comes in, helping providers get valuable insights into their marketing efforts and improve their sales teams, while also staying HIPAA-compliant.

In this guide, you'll learn

The changing landscape of healthcare marketing

The past decade has seen significant changes in both the healthcare landscape and in the way businesses and organizations market themselves. With healthcare administrative costs predicted to double, and additional personnel needed to navigate new regulations, healthcare providers and insurers are under increasing pressure to manage costs.

Call tracking: the right marketing technology

Although many marketers know that call tracking allows companies to track the sources of inbound phone calls, it actually goes way beyond this single function. In reality, call tracking is an entire system of tools that can help organizations fine-tune their marketing efforts, sales performance, customer service, and more.

CallTrackingMetrics HIPAA-compliant solution

Businesses need to market and promote themselves to grow, and healthcare providers are no exception. CTM gives providers the best of both worlds: cutting-edge technology with the ability to track marketing channels and improve sales and customer service efforts, while also staying secure and compliant.