Strategies and tactics to take your paid media campaigns to the next level without breaking the bank.
In a perfect world, digital marketers would have a bottomless bank account to innovate and advertise their product or service. Reality falls well short of this ideal. If you're not lucky enough to have an endless supply of cash, you'll need to get creative to continue fueling growth year after year.
To power your creativity, we've put together a framework to build your own budget-constrained strategy around.
- the basics of setting meaningful KPI choices and channel decisions
- identifying low hanging fruit and more complex campaign optimizations
- choosing tools that help a small budget go further