Leveraging First Party Data in a Cookieless World

How conversation intelligence can fill in the gaps and foster better buying experiences.

Put first party data at the heart of your marketing strategy.

Data drives many marketing decisions. With third-party cookies quickly dropping out of favor, marketers can turn to the data that's actually been here the whole time. 

First party data is yours, and isn't going anywhere. And most marketing teams aren't yet fully using it. From website analytics to audience lists and conversation intelligence. It's all a window into getting a better look at your customer. 

The goal is to get to know your ideal customer so you can deliver better experiences for them. And find more people like them, who might also benefit from your offering. You shouldn't be scared of the changes to cookie and privacy policies. But, you should be prepared.

Just fill out the form on this page to get instant access to our downloadable guide. Learn practical tips and strategies like:

  • Defining third party vs first party data.
  • Preparing for the world to go cookieless
  • Unlocking often overlooked conversation intelligence data

We're excited to share our expertise with you

Defining the changing landscape

Cookies are out. First party, third party, zero party? What does it all mean?

Do more with conversation intelligence

Use conversation intelligence to to gather first party data directly from customers' own words.


Steps to take now to prepare

Change isn't coming all at once. But, that doesn't mean you should wait either.