Put Universal Analytics behind you and jump into
Google Analytics 4
2023 marks a big year for Google Analytics. Gone are all of the settings and reports we're used to from Universal Analytics, and GA4 is the way forward.
This is far from a re-brand from Google Analytics. GA4 really is a new beast and will take some getting used to for even the most seasoned marketers and analysts.
- The actual differences between Universal Analytics and GA4
- How to set up events and conversions in GA4
- How to approach your measurement strategy to take advantage of GA4's flexibility