The Complete Guide to GA4 for Marketing Reporting

The Ins and Outs of Setting Your Team up for Success in Google Analytics 4



Put Universal Analytics behind you and jump into Google Analytics 4

2023 marks a big year for Google Analytics. Gone are all of the settings and reports we're used to from Universal Analytics, and GA4 is the way forward.

This is far from a re-brand from Google Analytics. GA4 really is a new beast and will take some getting used to for even the most seasoned marketers and analysts.

Just fill out the form on this page to get instant access to our downloadable guide. Learn practical tips and strategies like:
  • The actual differences between Universal Analytics and GA4
  • How to set up events and conversions in GA4
  • How to approach your measurement strategy to take advantage of GA4's flexibility

Get the Guide

What's new in GA4?

The changes range from cosmetic updates, to foundational definitions of long-used metrics. There are also more lofty, high-level and future-facing adjustments.

Event tracking

The foundation of the new Google Analytics is events. It’s crucial to get comfortable with how they’re set up and reported on in the GA4 interface.

[Checklist] Are you ready?

View our easy-to-digest checklist of steps to take in to start using Google Analytics 4 effectively before the end of Universal Analytics in 2023.

Industry Awards and Accolades

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