Paid Search Optimization Using Call Tracking Technology
Countless marketers and business owners swear by Google’s marketing tools. But, those who neglect call tracking are missing a major part of the picture. For all their effectiveness, even the powerful combination of PPC advertising plus Google analytics yields an incomplete marketing picture. What’s the missing piece? Adequate tracking and reporting of phone calls.
In this guide, we will explain why call tracking matters, and how it can work together with Google’s popular tools to provide a complete picture of the sales funnel.