Looking for a better alternative to Invoca?

CallTrackingMetrics is G2’s pick for best estimated ROI for enterprise marketing analytics software. A flexible call tracking solution with full call management features.

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Track Calls.
Unlock Insights.
Drive Revenue.

agency_v2Give your sales teams the call distribution tools to actively work and close the influx of higher-value leads driven by marketing’s call tracking optimizations. With premium integrations, endless customizations, and real-time reporting, CTM is built for revenue teams with aggressive goals.

  • Customizable softphone to power inbound and outbound teams
  • Engage your pipeline over voice, text, chat, and form
  • Automate call routing with a suite of tools from simple IVRs to complex queues
  • AskAI to guide your decisions with first-party data only you have access to

CallTrackingMetrics offers modern call tracking that connects calls to their marketing source,  Google to conversion data, and leads to the Sales team to close more deals.

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What Our Customers Are Saying  One set of quotation marks.

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John Thornton, Black Propeller

“Adding CallTrackingMetrics to our toolkit has not only transformed our business, but we’ve also enjoyed an overall increase in ROI. In fact, since we began utilizing CallTrackingMetrics in 2014, our customer retention has risen by 70 percent.”

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Vanessa Rodriguez, Crystal Cruises

“The professional services team was exceptional in activating our partnership very quickly. The process of setting up dynamic numbers insertion and transferring our phone numbers was seamless. We didn’t lose a single call throughout the process, and I always felt I had the support I needed if I had any questions.”

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Jason Collar, Viking Pest Control

“The professional services team took care of confirming my set-up was accurate and helped build my account. I would absolutely recommend professional services to a colleague. For anyone with hesitations about working with professional services, set them aside. It’s absolutely worth the investment.”

Agency Solution

Maximize ad campaigns and drive better results for your clients. Benefit from agency-driven features like unlimited sub-accounts and users, flexible billing, white labeling, and our partner ecosystem.

Conversation Analytics

Powered by AI. Unlock the stories hidden in your customer communications and measure sentiment with recordings, transcriptions, and scoring. Use Keyword Spotting to automate your insights discovery.

Actionable Reporting

Access an array of reports to help you optimize your marketing efforts and team performance in real time. Discover opportunities and measure ROI with granular data and high-impact insights.

Lead Management

Turn intelligence into action and reduce friction with custom routing and automation tools. Increase productivity, personalize customer experiences, and shorten time to conversion.

Enhance Your Digital Strategy,
Your Way

CallTrackingMetrics is a complement to your everyday tools and digital strategies. We never put marketers in a box. Instead, we give you the flexibility to optimize and automate through a full suite of integrations with platforms like Google Ads, GA4, Salesforce, HubSpot, and more.

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CallTrackingMetrics Recognized as Conversation Intelligence Champions

It's one thing for us to tell you why we think our platform will deliver value for your team. It's another to hear it straight from our customers, and theirs. View a direct comparison between Invoca and CallTrackingMetrics generated by customer feedback collected by Software Reviews.

Industry Awards and Accolades

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Customer success stories
from marketers like you

Closed-loop attribution for an agency. A win in user experience for the home services industry. Finding business success with CTM’s text messaging features. Discover all the ways CallTrackingMetrics can solve your marketing challenges.

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Jump Right In and Sign Up for a Plan

With no subscription fee for the first month, you can test and tour the platform for 30 days.