The Secret to Scoring for Sales and Marketing Success

How and Why Lead and Conversion Scoring Can Make an Impact Across Your Organization



Transform your marketing and cross-team efforts by keeping score.

While most marketing teams are focused on driving more leads, and more conversions, stand out by optimizing for quality over volume.

Not just increasing the quality of campaigns, but the quality of leads, the quality of Sales & Marketing collaboration, and the quality of customer experience. How do you start optimizing for quality, rather than traditional metrics? Scoring.

Just fill out the form on this page to get instant access to our downloadable guide. Learn practical tips and strategies like:
  • Breaking down, and demystifying, what scoring is.
  • Developing a framework for your assigning quantitative values to qualitative attributes.
  • Impacting multiple departments and teams through a variety of situational scoring techniques.

Get the Guide

What's the story?

Scoring provides new context to existing data. What is the question you want to answer with this new perspective?

In-House or Agency?

Explore how lead and conversion scoring can impact any function and role, from Marketing to Customer Success.

Checklist for your First Score

View our easy-to-digest checklist of steps to take in order to start implementing a scoring strategy.

Industry Awards and Accolades

Related Reading: What is Call Scoring? (It's Not Exactly Lead Scoring)