Report: The State of Data-Driven Marketing

Survey results from hundreds of marketing professionals on their approach to data.



Discover how marketers like you are feeling about their marketing strategies

Consistent and accurate data to prove ROI and make strategic marketing decisions is essential, particularly during economic uncertainty. However, marketers report they don’t have the right data points to do this effectively. There’s a growing disconnect between the data and the decision-making process. When marketers rely on instinct alone, budgets aren’t maximized and marketing efforts do little for the bottom line. This can mean the difference between a thriving marketing department and one running on empty.

Just fill out the form on this page to get instant access to our downloadable guide and learn:

  • What marketers report as their top data challenges today
  • Where marketers plan to allocate their budgets in 2023
  • How marketers can begin to close their data gaps

Get the Guide

Enough data, or too much?

Get to the bottom of marketing's relationship with data and how its being used.

Uncover top reporting challenges

It's a love/hate relationship marketer's have with data. You're likely not alone in your challenges.

What's the plan for next year?

See where marketers are focusing their time and energy next year and start your own planning.

Industry Awards and Accolades

Related Reading: How to use Attribution Data to Make Smarter Marketing Decisions