The Franchiser’s Guide to Call Tracking

Synchronize, Track, and Maximize your Resources

Tracking Success and Improving Connectivity Across Numerous Locations

Franchising is a powerful way to do business—as evidenced by franchise employment growth continuing to out pace increases in the rest of private employment. This is probably because franchises combine the best of both worlds: the experience and far-reaching resources of the parent company as well as the entrepreneurship, operational savvy, and local contacts of the franchise owner.

But the franchise dynamic can be complex, with both parties making significant investments while remaining dependent on the other. When marketing or sales campaigns appear to falter, it’s often difficult to know which party’s efforts need fine tuning, or how to go about doing so. Fortunately, technology has made it possible for both franchisee and franchisor to synchronize, track, and maximize their resources—easily, affordably, and successfully.

In this guide, you'll learn

Understanding the franchise model

Providing high-quality customer service remains a critical need for parent companies and franchises alike. Franchisors need to ensure that their national campaigns are driving calls to the right locations, while franchisees must be able to address sales and service issues from within the scope of their local office.

Trends in the franchise industry

The proliferation of cloud-based Software as a Service (SaaS) providers has made it easier for franchisors to manage operations, update franchise software, and more without providing onsite IT experts to their franchisees. Meanwhile, franchisees can access central databases for help with technology, branding guidelines, and more.

How CallTrackingMetrics can help

While the web can drive inbound traffic, franchises rely on phone calls to create conversions and help their customers. By combining the intelligence gathered on clients’ online journeys with that collected via phone, CallTrackingMetrics helps franchisors understand how their marketing spend is working in a variety of locations.