The Franchisor’s Guide to Call Tracking

Franchises combine the best of both worlds: the experience and far-reaching resources of the parent company as well as the entrepreneurship, operational savvy, and local contacts of the franchise owner.

But the franchise dynamic can be complex, with both parties making significant investments while remaining dependent on the other.  Technology has made it possible for both franchisee and franchisor to synchronize, track, and maximize their resources—easily, affordably, and successfully.

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