Franchises combine the best of both worlds: the experience and far-reaching resources of the parent company as well as the entrepreneurship, operational savvy, and local contacts of the franchise owner.
But the franchise dynamic can be complex, with both parties making significant investments while remaining dependent on the other. Technology has made it possible for both franchisee and franchisor to synchronize, track, and maximize their resources—easily, affordably, and successfully.
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Franchisors need to ensure that their national campaigns are driving calls to the right locations, while franchisees must be able to address sales and service issues from within the scope of their local office.
The proliferation of cloud-based Software as a Service (SaaS) providers has made it easier for franchisors to manage operations, update franchise software, and more without providing onsite IT experts to their franchisees.
By combining the intelligence gathered on clients’ online journeys with that collected via phone, CallTrackingMetrics helps franchisors understand how their marketing spend is working in a variety of locations.