The Missing Link

A Guide to Call Management and Automation

Call management features and functions. 

In our current digital era, the idea of the phone—of phone calls in particular— feels almost quaint. While businesses are obsessed with their online presence, with shares and click-through rates, many of them have forgotten that the phone is the glue that holds the online and offline worlds together. The phone, far from peripheral, hasn’t gone away. It’s gotten smarter— and, by extension, more important.


The right communication tool can drive more leads, track (and create) conversions, connect customer service calls to the proper agents faster, and provide recording and transcriptions for training, sales, and marketing usage. In other words, the right tool can pull all of your call-related efforts—and arguably your entire operation—together, making your business leaner and more productive.

In this guide, you'll learn

How to maximize your telephonic efforts

Your phones are what tie the different parts of your business together. Every department, every team, every customer—they’re connected by phone. And while there are a lot of ways to communicate—email, text, Skype, WhatsApp—even those are tied to mobile devices, to phones.

How to connect, streamline and advance your business like never before

The right communication tool can drive more leads, track (and create) conversions, connect customer service calls to the proper agents faster, and provide recording and transcriptions for training, sales, and marketing usage. In other words, the right tool can pull all of your call-related efforts—and arguably your entire operation—together, making your business leaner and more productive.

The ways in which CallTrackingMetrics can help

Sales, customer service, marketing, operations, staffing... CTM’s call management system handles it all, with features that save time, drive revenue, and create efficiencies throughout your business. In addition to hardware savings, CTM’s softphone provides consistency of user experience and functionality.